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Bilingial Interviewing
We have opened a call center in Costa Rica and dramatically increased
our capacity for Spanish interviewing. This move is a logical extension
of our current services. Through the implementation of this solution,
we can now meet the ever-increasing demand for Hispanic interviewing.
Benefits to YOU:
- Access to well-educated interviewers who are fluent in English as well as Spanish.
- Unobtrusive accents, subtle enough to satisfy the most discerning ear, render the facility capable of fielding a diverse mixture of projects.
- Our stamp of approval on individual interviewing staff for assignment to your projects.
- Compliance with the ethical standards of the industry, including guidelines set by the MRA, AMA and AAPOR.
- Adherence to the same sound market research interviewing techniques utilized in our stateside call centers.
- Appointment of a dedicated PhoneBase Research, Inc. liaison to ensure thorough training and briefing for every project.
- Confidence that our monitoring and validating procedures will be followed and overseen by our liaison
- Enhanced availability of interviewing stations to accommodate faster turnaround times on large projects
Due to the increased demand for multilingual market research in the United States,
providing bilingual data capabilities to our clients has become a priority.
By offering this solution we can now offer our clients the ability to capture
a true representative sampling of the diverse customer base that these industries serve.
Over the last six months PBR has invested an incredible amount of resources in
planning, implementing, and launching this facility. We started with technological
infrastructure; CATI software solutions, data lines, redundant data storage and telephony
equipment were installed for data to be collected and secured. This was followed by in
depth training for supervisory and frontline staff on market research techniques,
methodologies and customer service. Training was conducted in classroom settings,
with role playing and on the job exercises. Interviews were conducted while trainers
listened and coached in real time. While the training remains an ongoing priority, the
local staff has earned our confidence with their commitment to exceptional quality and
adherence to PBR guidelines for survey administration.
"With a reputation in the market research industry built from the foundation of
being a leader in the collection of quality data our expectations are set extremely high.
Before we would even consider offering this data collection solution, we had to be
assured that they would be able to meet those standards."
Richard McCaffery
Director of Call Center Operations
PhoneBase Research, Inc.
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