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Mobile Phone Interviewing

According to a paper by the Pew Research Center, the potential for data bias due to lack of coverage continues to grow as the cell phone only and primary cell user population grows1.   This can have a negative impact on your market research or political polling.

Cell phone interviewing is an effective way to increase the probability of reaching certain demographics or supplement your landline RDD study to ensure sufficient sampling.  Unfortunately, the Telephone Consumer Protection Act restricts the dialing of cell phones andprevents most data collection firms from being able to contact cell phone users.

Luckily, PhoneBase Research has the solution.  All of our interviewing stations are set up with the ability to easily, manually dial cell phone numbers, avoiding all the legal headaches.  We have also developed a unique cell phone sampling method that will allow you to save on sample costs and quickly add a cell phone component to your study.  PhoneBase Research is the natural choice for all your cell phone interviewing needs!

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1 www.pewresearch.org/assets/pdf/cellphone-peoplepress.pdf

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