Mobile Phone Interviewing
According to a paper by the Pew Research Center, the potential for
data bias due to lack of coverage continues to grow as the cell phone
only and primary cell user population grows1.
This can have a negative impact on your market research or
political polling.
Cell phone interviewing is an effective way to increase the probability of reaching certain
demographics or supplement your landline RDD study to ensure sufficient
sampling. Unfortunately, the Telephone Consumer Protection Act
restricts the dialing of cell phones andprevents most data collection
firms from being able to contact cell phone users.
Luckily, PhoneBase Research has the solution. All of our
interviewing stations are set up with the ability to easily, manually
dial cell phone numbers, avoiding all the legal headaches. We have also
developed a unique cell phone sampling method that will allow you to
save on sample costs and quickly add a cell phone component to your
study. PhoneBase Research is the natural choice for all your cell phone interviewing needs!
1 www.pewresearch.org/assets/pdf/cellphone-peoplepress.pdf
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