Quality Assurance

Data Collection Training

Our quality begins with a highly selective hiring process and continues through our orientation, testing, and on-going training program. Initially, our Interviewers learn the fundamentals of market research in a classroom environment. Following in-depth discussions, each prospective Interviewer must take a comprehensive exam covering key research terms and techniques. Those who qualify begin a three-week on-the-job orientation period. During this period, Interviewers participate in our certification process, ensuring each is aware of and practices sound interviewing techniques. Participation in daily shift briefings, including a short refresher on the 'topic of the day', ensures continuity and quality. Interviewers who surpass expectations often rise to the executive level of interviewing used for our many B2B surveys.

Data Collection Supervision

PhoneBase Research maintains a strict minimum ratio of one supervisor for every eight interviewers. Supervisors participate in on-going classroom and on-the-job training and are hand-selected from our interviewing ranks for their leadership, knowledge and attention to detail. Constant monitoring, validation, and coaching are provided during each interviewing shift to ensure the quality and integrity of our data collection process. 

CATI Programming

All questionnaire programming and sample management is completed by our in-house programmers. Our detail-oriented technical team programs to your precise specifications. After the initial programming is completed, a demo version is available for your review. Once your project is in the field, our technical team periodically reviews your data to check data variations. Data can be delivered in a variety of formats according to your preference.