IVR (Interactive Voice Response)

IVR surveys can be conducted alone, or used as a powerful tool in conjunction with other research methodologies. IVR is a technology that allows computers to recognize voice and keypad inputs. IVR has become more and more popular due to its cost effective method for automating inbound and outbound call center processes historically handled by live agents.

Benefits

• Reduced costs
• Reduced error – Respondent enters data
• 24/7 Inbound/Outbound capabilities
• Survey administration automated – no deviations

This is an excellent tool for sustained customer satisfaction polls. The 24/7 capability gives the customer the opportunity to complete the survey at their own convenience.It is also a great solution for projects with limited budgets. IVR costs are also a fraction of standard telephone data collection costs.